Cocopup started as a small idea, when Jess got Ralphie, the cutest Cavapoochon and king of Cocopup, in lockdown. Lots of love treats and four years later, Cocopup has grown massively thanks to an incredible community of dog lovers who’ve supported us every step of the way. This weekend was our first chance to bring that world to life, in a real space, with real people, and of course, their dogs.

Seeing our products on rails and shelves, instead of just in parcels and on screens, was surreal. But what truly made it special was you,the customers, the pups, the friends of the brand, and even some total strangers who just popped in to see what the wagging tails were all about.

From the moment we opened, there was the most amazing buzz in the room. Some of you arrived wearing full Cocopup sets, some came just to browse, and some brought your dogs to try things on (which we absolutely loved). There were queues, cuddles, conversations and lots of shopping!

What meant the most was getting to speak to so many of you in person. We’ve seen your names come through on orders, your pups on Instagram, your messages in our inbox - but meeting face-to-face made it all feel even more real. You told us stories, gave feedback, and reminded us exactly why we do what we do.

This weekend wasn’t just about sales or setting up shop in Shoreditch. It was about celebrating how far we’ve come, saying thank you, and creating a space where our community could come together, even if just for two days.

To everyone who visited, shared, supported, or sent kind messages: thank you, from the bottom of our hearts. You made our first pop-up more memorable than we could have ever hoped.

We’re still catching our breath, still smiling, and already wondering when we can do it all again. Where shall we do the next one?!

The Cocopup Team 🐾